WHO WE ARE

At Macadam, we’ve built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing.

Our product sits at the intersection of gamification, lifestyle, and wellbeing, and our distinctive visual universe is a core element of our identity: colorful, playful, character-driven, and deeply rooted in mobile gaming aesthetics.

THE ROLE

As our CRM Manager at Macadam, you will be instrumental in fueling the growth and engagement of our vibrant community of over 15 million users. This pivotal role is at the intersection of marketing, product, and data, where you'll define and execute a dynamic CRM strategy focused on retaining, engaging, and monetizing our user base. Leveraging your expertise in mobile gaming and LiveOps, you'll craft compelling in-app experiences, orchestrate personalized campaigns, and continuously optimize our funnel to ensure every user's journey is fun, rewarding, and deeply connected to our mission of promoting a healthier lifestyle. If you're a hands-on, data-driven CRM expert with a passion for mobile apps, a flair for live events, and a knack for driving user excitement, this is your opportunity to make a massive impact on a global scale.

KEY RESPONSIBILITIES

• Define and execute our CRM strategy with a focus on retention, engagement, and monetization, leveraging principles of mobile gaming and LiveOps.

• Drive live event planning and execution, using LiveOps techniques to create dynamic, personalized, and timely campaigns that resonate with our diverse audience.

• Plan in-app events, promotions, and rewards systems that drive user motivation and engagement.

• Own the end-to-end CRM funnel, from segmentation and targeting to campaign execution and iteration - including full ownership of our core communication channels (push notifications, in-app messages, and email) and secondary surfaces (in-app banners and widgets).

• Collaborate with product, revenue and marketing teams to integrate CRM campaigns into the app's game-like ecosystem, ensuring alignment with broader business and user experience goals.

• Utilize advanced CRM tools (e.g., Braze, Leanplum, Iterable) to automate, personalize, and optimize campaigns at scale.

• Analyze user behavior, churn patterns, and monetization trends to develop actionable insights and inform future CRM activities.

• Craft and manage A/B tests and multi-variate experiments to maximize campaign ROI and improve KPIs.

• Provide leadership in adopting cutting-edge CRM techniques, including predictive analytics and user lifecycle management.

WHAT YOU WILL BRING

• 3+ years of experience in CRM roles within the mobile app or gaming industry, with at least 2 years focused on LiveOps.

• Proven expertise in creating and managing in-app campaigns, seasonal events, and retention and monetization strategies for mobile gaming or gamified applications.

• Strong proficiency in data analysis and translating insights into impactful CRM actions.

• Mastery of leading mobile CRM tools like Braze, Leanplum, or Iterable.

• Solid understanding of user segmentation, cohort analysis, and campaign optimization in high-volume environments.

• Creative thinker with an understanding of player motivations and behavior within gamified ecosystems.

• Exceptional organizational skills, with a track record of managing complex campaigns on time and within budget.

• Fluent in English; proficiency in French is a strong plus.

BONUS POINTS

• Background in designing and executing gamified rewards systems or loyalty programs.

• Familiarity with mobile app monetization strategies and free-to-play (F2P) models.

• Experience working in cross-functional teams across product, design, and analytics.

• Passion for health, fitness, and lifestyle apps.

WHAT'S IN IT FOR YOU

• Be part of a mission-driven company making a tangible difference in people's lives, one step at a time.

• Real ownership: Chance to make a meaningful impact on the health and wellness of millions of users worldwide.

• Opportunities for professional growth, learning, and international exposure.

• A supportive, talented, and passionate international team.

• Offices in the heart of Barcelona.

• Meal voucher.

• Wellness allowance (powered by Urban Sports).

• Private healthcare (Alan).

• Hybrid working culture with international flexibility.

• 4 Macadam holiday days.

• Friday Team lunch.

• Company events and offsites.

WHY MACADAM?

We don’t just talk about change - we walk it.

Our principles:

Make it happen - take ownership, drive outcomes that matter.
Build together, win together - support and challenge each other to go further.
Trust the data - decide clearly, act confidently, measure what counts.
Build for people - design with empathy, simplicity, real humans in mind.
Think bigger - set the bar high, push boundaries, imagine better ways.

Want to see what we're about? Check out our website, Linkedin and Instagram page.

Come walk with us. Join the movement and become a part of something meaningful!