WHO WE ARE

At Macadam, we've built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing.

Our product sits at the intersection of gamification, lifestyle, and wellbeing, and our distinctive visual universe is a core element of our identity: colorful, playful, character-driven, and deeply rooted in mobile gaming aesthetics.

THE ROLE

As Senior Product Manager at Macadam, you'll own one of the most strategic areas of our product and drive it from discovery through launch and beyond. This isn't a role for someone who waits for a spec — you'll challenge requirements, propose better solutions, and self-start the validation work needed to ship with confidence. You'll balance multiple initiatives at once without losing quality, treat data as the foundation of every decision, and act as a strong internal voice for the user even when business priorities push the other way. If you're a builder who wants real ownership over outcomes — not just outputs — and you're excited to shape how millions of people experience walking every day, this is your seat.

This role is based in Barcelona. We're looking for candidates who are already living in the city or ready to relocate.

KEY RESPONSIBILITIES

• Own mid- to long-term strategy for your product squad, and contribute meaningfully to company-level product strategy and OKR planning.

• Lead initiatives end-to-end — from discovery and validation through launch and post-launch analysis — solving complex product problems that span multiple areas of the app.

• Self-start user validation before building; never ship blind. Drive engagement and retention improvements while consistently raising the bar on user experience.

• Define success metrics and set up measurement alongside every feature, not as an afterthought — and challenge data conclusions that don't hold up.

• Model business cases, understand Macadam's monetisation levers, and make trade-offs between short-term wins and long-term value.

• Design engagement loops and gamified experiences intentionally, using behavioural science to build healthy habits without being manipulative.

• Operate as an embedded member of your squad — co-owning agile rituals (sprint planning, backlog grooming, retrospectives) and coordinating day-to-day delivery with tech leads and QA to keep work shipping on time and at quality.

• Challenge engineering on technical choices when product requirements aren't met, and translate emerging tech trends into product opportunities.

• Do what it takes to move the product forward — stepping outside the traditional PM remit when needed, whether that's rolling up your sleeves on copy or digging into the data yourself.

• Lead cross-functional planning conversations, mentor junior PMs, and influence product decisions beyond your immediate squad.

• Manage a high workload across multiple simultaneous initiatives without losing quality or momentum.

WHAT YOU WILL BRING

• 5+ years of Product Management experience in mobile apps.

• Track record of owning complex product areas end-to-end and driving measurable outcomes in engagement, retention, or growth.

• Strong data fluency: comfortable defining metrics, running experiments, and challenging conclusions that don't hold up.

• Proven ability to work directly with engineering on technical trade-offs and dependencies.

• Experience designing behavioural/engagement mechanics (loops, rewards, progression) grounded in real user research, not guesswork.

• Comfortable operating with autonomy and ambiguity — you propose the plan, you don't wait for one.

• Fluent in English; proficiency in Spanish or French is a strong plus.

BONUS POINTS

• Experience mentoring or informally leading other PMs.

• Background in gaming, gamified or health/fitness consumer products at scales.

• Passion for behavioural design and habit-formation products.

WHAT'S IN IT FOR YOU

• Be part of a mission-driven company making a tangible difference in people's lives, one step at a time.

• Real ownership: shape product decisions that reach 15+ million users worldwide.

• Opportunities for professional growth, learning, and international exposure.

• A supportive, talented, and passionate international team.

• Offices in the heart of Barcelona.

• Meal voucher.

• Wellness allowance (powered by Urban Sports).

• Private healthcare (Alan).

• Hybrid working culture with international flexibility.

• 4 Macadam holiday days.

• Friday Team lunch.

• Company events and offsites.

WHY MACADAM?

We don't just talk about change - we walk it.

Our principles:

Make it happen - take ownership, drive outcomes that matter.

Build together, win together - support and challenge each other to go further.

Trust the data - decide clearly, act confidently, measure what counts.

Build for people - design with empathy, simplicity, real humans in mind.

Think bigger - set the bar high, push boundaries, imagine better ways.

Want to see what we're about? Check out our website, Linkedin and Instagram page.

Come walk with us. Join the movement and become a part of something meaningful!