WHO WE ARE

Macadam is a movement powered by over 15 million users who walk every day with us. We’re here to make walking more rewarding, engaging, and consistent - not just a habit, but something people genuinely enjoy.

Rooted in thoughtful design, our approach helps people stick with healthier routines by making them feel simple, motivating, and fun. As we grow, we’re focused on deepening our impact: supporting our community with smarter tools, richer experiences, and more reasons to keep moving.

If you’re passionate about building products that improve lives at scale, we’d love to meet you.

THE ROLE

We’re looking for a data-driven Business Analyst to join our growing Analytics team. You’ll play a key role in turning data into insights that drive product, marketing, and business decisions.

If you’re fluent in SQL, love digging into spreadsheets, and enjoy solving business problems with data, this role is for you. A product-oriented mindset is essential - and experience in mobile apps or gaming is a strong plus.

Location: Barcelona

WHAT YOU'LL DO

• Analyze user behavior, product usage, and business performance to provide actionable insights.

• Build dashboards and reports for cross-functional teams using SQL, spreadsheets, and BI tools.

• Work closely with product, marketing, and engineering to design and measure experiments.

• Deep-dive into trends, funnels, and cohorts to uncover growth opportunities.

• Define and track key metrics (KPIs), building a data-informed culture across teams

• Contribute to data hygiene, standardization, and documentation.

• Help maintain and improve data accessibility across teams (via views, tables, documentation)

WHAT YOU'LL BRING

• 3+ years in a Business Analyst, Data Analyst, or similar role.

• Excellent command of SQL, and comfort working with large datasets.

• Strong proficiency in Excel or Google Sheets (advanced formulas, pivot tables, etc.).

• Experience with product analytics and business KPIs.

• Ability to communicate clearly and translate complex data into simple narratives.

• Business-oriented mindset: you don’t just pull data - you find stories and opportunities.

• Fluent in English.

NICE TO HAVE QUALIFICATIONS:

• Experience with mobile apps or mobile gaming analytics.

• Familiarity with Mixpanel, Amplitude, Looker Studio, or similar tools.

• Basic understanding of experimentation and A/B testing.

• Experience working with data warehouses (BigQuery, etc.).

WHAT'S IN IT FOR YOU

• A chance to work on a product with real-world impact and a huge user base.

• A data-first company where your insights directly shape product and growth decisions.

• A collaborative, fast-moving environment with ownership from day one.

• A supportive, talented, and passionate international team.

• Offices in the heart of Barcelona.

• Meal voucher.

• Wellness allowance (powered by Wellhub).

• Private healthcare (Alan).

• Hybrid working culture with international flexibility.

• 4 extra Macadam holiday days.

• Friday Team lunch.

• Company events and offsites.

WHY MACADAM?

We don’t just talk about change - we walk it. Action, accountability, empathy, and measurable impact define our culture.

Our principles:

Make it happen - take ownership, drive outcomes that matter.
Build together, win together - support and challenge each other to go further.
Trust the data - decide clearly, act confidently, measure what counts.
Build for people - design with empathy, simplicity, real humans in mind.
Think bigger - set the bar high, push boundaries, imagine better ways.